Passionate entrepreneur driving education and consumer adoption of therapeutic cannabinoid solutions. Growing brands with a deep quality to consumer ethos.
From London to Netherlands — building authentic B2B relationships across European markets.
Paul Nilsen Borrell is a seasoned cannabis industry professional with a passion for people, purpose, and performance. Born in London and now based in the Netherlands, Paul brings over five years of leadership experience within the European wholesale CBD and cannabis sector, having played a key role in scaling from a startup to a market leader generating millions in revenue while mentoring teams and managing key accounts across Europe.
Paul thrives at the intersection of product innovation and commercial strategy. With deep expertise in white and private label cannabinoid formulation, therapeutic product development, and regulatory compliance, he helps brands build from idea to execution. Entrepreneurs and businesses alike benefit from his strategic insight, market entry support, and access to a trusted network of producers and partners throughout the cannabis supply chain.
Outside of the boardroom, Paul is a vibrant and curious spirit of sporting background. An avid writer of poetry and enthusiastic explorer, he finds balance in nature, often drawing inspiration from Norway's mountain landscapes. Whether he's hiking, studying history, or hosting lively gatherings, Paul brings warmth, humour, and authenticity into every interaction.
A sharp sense of humour and a natural gift for communication, Paul is both a skilled professional and a cultural connector — dedicated to helping people, products, and businesses grow with integrity and purpose.
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Comprehensive cannabis and hemp solutions from concept to market-ready products across European markets
Paul specialises in the development of high-quality cannabis finished goods, offering both white and private label solutions tailored to your brand's vision. With a deep understanding of therapeutic cannabinoid applications, he ensures every formulation meets rigorous compliance standards while delivering functional, targeted benefits. From concept to shelf-ready product, Paul guides clients through every step of the development process with precision and purpose.
Navigating the European cannabis market requires more than great products — it demands strategic insight and regulatory expertise. Paul helps brands and entrepreneurs enter and scale in Europe's fragmented and evolving landscape. He offers tailored go-to-market strategies, regulatory navigation, and market intelligence to ensure long-term success across the continent. Whether launching a new venture or expanding an existing brand, his guidance turns complexity into opportunity.
Behind every great cannabis brand is a strong supply chain — and Paul brings one of the best. Leveraging an extensive, vetted network of primary producers, extraction specialists, and manufacturing partners, he connects vision with execution. From sourcing premium biomass to securing reliable production and packaging, Paul ensures brands are built on a foundation of quality, compliance, and scalability.
Paul is an active music enthusiast and performer, deeply involved in the local festival and cultural scene in Zeeland. As a former skateboarder who once completed an epic journey from Norway to London for charity, Paul brings that same adventurous spirit to his life in the Netherlands.
Fully embracing the Dutch lifestyle, Paul cycles everywhere and has found a perfect balance between work and life, allowing for deeper community connections.
Ready to explore opportunities in therapeutic cannabinoids and European market entry?