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Paul Nilsen-Borrell

Curriculum Vitae · March 2026

B2B sales professional. UK national, EU resident.

London-born, based in Middelburg. Six years of cross-border B2B sales, €7M+ managed revenue, €3.5M+ personal revenue generated, across twenty-four European markets. Permanent EU residence, established Dutch B.V., no visa, no relocation risk.

Status
Available · 2 to 4 weeks
Base rate
€60–80K · uncapped commission
OTE target
€100–120K+
Location
EU · remote, UK visits on demand
Paul Nilsen-Borrell
Contactpaul@nilsenborrell.com · +31 642 931 684

From the cover letter

“I arrived in the Netherlands on a motorcycle. No relocation package, no safety net, just a relationship worth following and the conviction that the best opportunities are built, not handed to you.

That decision led to six years of cross-border B2B sales, €7M+ in revenue across twenty-four European markets, and a permanent EU base that positions me to hit the ground running for any organisation serious about cross-border growth.”

01 · At a glance

A decade of commercial work in regulated, cross-border B2B.

€7M+

Managed B2B revenue

Across European partnerships, 2019–2025.

€3.5M+

Personal revenue

Direct ownership of revenue outcomes.

24+

European markets

DACH, Benelux, UK, Nordics, Iberia, CEE.

>90%

Client retention

Education-first, relationship-led selling.

€8K–€150K

Deal size

One- to six-month cycles.

100%

Remote

All revenue generated remotely for six years.

02 · Experience

The work that got me here.

2022 · Present · Netherlands

PJNB Holding B.V.

Owner

  • Holding company providing brand strategy and wholesale market-entry consulting across European FMCG, regulated wellness, and functional nutraceutical sectors.
  • €500K in new business within the first year of operations, negotiated directly.
  • Full white- and private-label manufacturing capabilities via established EU-wide production partnerships.
  • Market intelligence via Ahrefs regional trend analysis to forecast breakout consumer categories (functional mushrooms, adaptogens, nootropics) ahead of mainstream adoption.
  • Negotiated equity stakes in client companies post-engagement, reflecting long-term value delivered.

2019 · 2025 · Netherlands

CBD Consultancy Group B.V.

Sales Executive · COO

  • Built a B2B hemp wellness brand from zero to €7M+ revenue across European markets. €3.5M+ personal revenue.
  • 500+ consultative discovery calls with manufacturers, distributors, and retailers. Deals €8K to €150K, cycles 1–6 months.
  • Maintained >90% client retention through consultative, education-first selling.
  • Navigated Novel Food Regulation, medicinal product frameworks, and CPNP cosmetics across 24+ European jurisdictions.
  • Built and managed cross-border logistics and compliance workflows: COAs, TDS, product specifications, MSDS, supplier onboarding.
  • Designed SOPs covering logistics, sales, and communication standards. Improved conversion rates across sales and fulfilment.
  • Attended 25+ Europe-wide trade shows, seminars, and investor conferences. 100% remote operating model.

2015 · 2019 · United Kingdom

Prime Direct Distribution

Logistics & Distribution Lead, Worldwide Markets

  • Grew B2B distribution revenue year-over-year from a £2M+ base through relationship development and operational improvements.
  • Managed on-site team through multiple hiring cycles, coordinating performance and day-to-day operations.
  • Coordinated high-volume international shipments to prestigious record retailers and distributors across Europe, Japan, and New York.
  • Led Record Store Day operations: hundreds of time-critical international shipments daily to high-profile retail accounts.
  • Delivered quarterly business reviews to C-suite stakeholders and ran cross-functional coordination between sales, logistics, and customer service.

03 · Target role

The right shape of role.

Remote B2B sales for a UK, US, or EU-headquartered company with active or planned cross-border expansion. Mid-market to enterprise deal environment, consultative relationship-led model, trust and compliance as the norm.

Role titles
Account Executive · Business Development Manager · Partner Manager · Head of European Sales · European Sales Manager
Deal environment
€20K–€150K+ ACV. One- to six-month cycles. Multi-stakeholder, regulated, cross-border.
Compensation
Base €60–80K + uncapped commission. OTE target €100–120K+. Open to full structure discussion when the mission is right.
Availability
Two to four weeks. References available on request from C-suite European distributors, manufacturing partners, and industry consultants.

04 · Skillset

What I bring to the room.

Sales

  • Consultative selling and discovery
  • Complex multi-stakeholder deals
  • Pipeline management and forecasting
  • Account management and expansion
  • Negotiation and contract structuring
  • Remote B2B selling
  • Strategic account planning

Market knowledge

  • Cross-border EU distribution
  • Post-Brexit UK · EU trade
  • DACH, Benelux, Nordics, Iberia, CEE
  • Novel Food, medicinal cannabis, CPNP cosmetics
  • Channel and partner development
  • Multi-currency deal structuring
  • Ahrefs regional demand forecasting

Tools

  • HubSpot, ZOHO CRM
  • ZOHO Reports
  • Excel, Google Sheets, Airtable
  • LinkedIn Sales Navigator
  • DocuSign
  • Google Workspace, Microsoft 365
  • Slack, Zoom, Teams

Strengths

  • Individualization (CliftonStrengths)
  • Woo, Winning Others Over
  • Strategic thinker
  • Continuous learner
  • Calm under pressure
  • Direct, honest communicator
  • Operates with integrity

Next step

Read the CV, give me a call, and if it goes well enough, I might even recite you a poem.

Download CV (PDF)Speak with Paul

paul@nilsenborrell.com · +31 642 931 684 · linkedin.com/in/paul-nilsen-borrell

For hiring managers

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I read every message personally and respond within a working day. Skip the form if you prefer email.

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paul@nilsenborrell.com

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